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LIVE VIRTUAL: Pricing Strategy Advisor – Dec 14, 15

December 14, 2021 @ 8:30 am - December 15, 2021 @ 12:45 pm


In the one-day course, “Pricing Strategies: Mastering the CMA,” learn how to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of CMAs and the underlying pricing principles that inform them, and interact effectively with appraisers.


  • The purpose and benefits of CMAs, and how to guide clients through them
  • Terminology of pricing and valuation
  • The Code of Ethics as it relates to pricing
  • How to identify appropriate comparables, and where to find information about them
  • The role of supply and demand in pricing
  • How to adjust comparables
  • Specific challenges and special situations in making adjustments
  • How to work with appraisers
  • How to hone your pricing skills and practices


  • Use of PSA logo and name
  • Downloadable PSA Certificate
  • Customizable Press Release
  • PSA Customizable Marketing Materials
  • Quarterly e-newsletter
  • Facebook private networking group
  • PSA lapel pin available for purchase through the REALTOR® Team Store
  • After the initial application fee is paid, there are no annual certification dues (although you must maintain membership in NAR to use PSA)

Price: $89

COURSE SPONSOR: Innovate Success Strategies